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Tumbler Lane respects the rights of photographers, designers, writers and other creators. This page explains how to tell us that something on tumblerlane.com infringes your copyright, how we respond, and how someone whose material was removed can ask for it to be restored. It follows the notice-and-takedown process of the United States Digital Millennium Copyright Act (DMCA), 17 U.S.C. § 512. For trademarks, design rights and other intellectual property questions, see our Intellectual Property Policy.
The short version
- Where to send a notice: support@tumblerlane.com, subject “DMCA notice”, or by post to Tumbler Lane, 4555 Mansell Rd., Alpharetta, GA 30022, US.
- What to include: the six elements listed in section 2, including your signature and a good-faith statement.
- Our response: we acknowledge complete notices within 1 business day and act on them promptly, usually by removing or disabling the material.
- Counter-notices: if your material was removed by mistake, you can send a counter-notice as described in section 5.
- Repeat infringement: we remove content and may close accounts of users who repeatedly infringe.
1. What this page covers
Most content on tumblerlane.com is created by us or for us: product descriptions, page text, our logo and, as our catalogue grows, product and lifestyle photographs of our drinkware. The site may also include content submitted by customers, such as product reviews, if reviews are enabled. A copyright complaint can concern any of these, for example:
- a product or lifestyle photo you believe was taken from your own website or portfolio;
- product description text that copies your writing;
- an illustration, pattern or graphic on a page or product that you created;
- a customer review that includes your photo or text without permission.
If your concern is about a trademark, such as a brand name or logo being used in a way that suggests a connection that does not exist, please use the process in our Intellectual Property Policy instead, because the DMCA covers copyright only.
2. How to send a copyright notice
To be effective under the DMCA, your notice must be in writing and include all of the following:
- Your signature. A physical or electronic signature of the copyright owner or a person authorised to act on their behalf. Typing your full legal name at the end of an email is accepted as an electronic signature.
- The work. Identification of the copyrighted work you believe has been infringed, for example a link to the original photo on your website, or a description of the work if it is not online.
- The material on our site. The exact URL of each page on tumblerlane.com where the material appears, and a description of the specific item (for example “the second gallery image on the 40 oz handle tumbler page”) so that we can find it without guessing.
- Your contact details. Your name, postal address, telephone number and email address.
- A good-faith statement. A statement that you have a good-faith belief that the use of the material in the manner complained of is not authorised by the copyright owner, its agent or the law.
- An accuracy statement. A statement that the information in the notice is accurate and, under penalty of perjury, that you are the copyright owner or are authorised to act on the owner’s behalf.
Send the notice to support@tumblerlane.com with the subject line “DMCA notice”, or by post to Tumbler Lane, 4555 Mansell Rd., Alpharetta, GA 30022, US. Email is much faster.
2.1 A simple template you can copy
You are welcome to write the notice in your own words. If it helps, you can use this structure:
- “I am the copyright owner (or authorised to act for the owner) of the following work: [description and link].”
- “The work appears without permission at: [tumblerlane.com URL and description of the item].”
- “My contact details are: [name, postal address, phone, email].”
- “I have a good-faith belief that use of the material in the manner complained of is not authorised by the copyright owner, its agent, or the law.”
- “The information in this notice is accurate, and under penalty of perjury, I am the owner, or authorised to act on behalf of the owner, of the copyright that is allegedly infringed.”
- “Signed: [full name], [date].”
2.2 Finding the exact URL of an image
On a computer, right-click the image and choose “Copy image address” or “Open image in new tab”, then copy the address from the browser bar. On a phone, press and hold the image to see similar options. Include both the page URL and the image address in your notice; that lets us remove exactly the right file, including any resized copies the site creates automatically.
2.3 What copyright does and does not cover
Copyright protects original creative expression, such as a photograph, a written description or an illustration. It does not usually protect a general product idea or a common shape: insulated tumblers with handles, straw lids and tapered bases are made by many manufacturers. Plain facts, such as a capacity of 40 oz or a list of colours, are not protected by copyright either. If your concern is about a product design, a patent or a brand name, our Intellectual Property Policy explains how to raise it.
3. What happens after we receive a notice
| Step | What we do | Timing |
|---|---|---|
| Acknowledge | Confirm receipt and tell you if anything required is missing | Within 1 business day |
| Review | Check the notice is complete and locate the material | Promptly after a complete notice |
| Act | Remove or disable access to the material identified | Promptly, usually within 2 business days of a complete notice |
| Notify | Tell the person who supplied the material (if it was a customer or supplier) and give them a copy of the notice | When we remove the material |
| Close | Confirm to you what was removed | When the action is complete |
If a notice is incomplete, we tell you what is missing. We may not be able to act on a notice that does not identify the material precisely, because we need to be sure we remove the right thing and nothing else.
3.1 What we do not do
We do not charge anyone for handling a notice or a counter-notice, we do not decide who owns a copyright in a disputed case, and we do not give legal advice to either side. Our role is to follow the process fairly: remove material when we receive a valid notice, give the person who supplied it a chance to respond, and restore it when the law allows. If the two sides disagree, the dispute is between them and, if necessary, a court. We keep a record of each notice and what we did, so that we can answer questions about it later.
4. Images and content supplied by others
We aim to use only original images of our own products, and images we have the right to use. If an image or text supplied to us by a manufacturer, photographer or other partner turns out to infringe your rights, we remove it from the site once we receive a valid notice, and we raise it with the supplier. We do not wait for the supplier’s answer before removing the material.
5. Counter-notices: if your material was removed
If you supplied material that we removed because of a copyright notice, and you believe it was removed by mistake or misidentification, you can send us a counter-notice. It must be in writing and include:
- your physical or electronic signature;
- identification of the material that was removed and the location where it appeared before removal;
- a statement under penalty of perjury that you have a good-faith belief that the material was removed or disabled as a result of mistake or misidentification;
- your name, address and telephone number, and a statement that you consent to the jurisdiction of the federal district court for the judicial district in which your address is located (or, if your address is outside the United States, any judicial district in which Tumbler Lane may be found), and that you will accept service of process from the person who sent the original notice or their agent.
When we receive a valid counter-notice, we forward a copy to the person who sent the original notice. If they do not tell us within 10 business days that they have filed a court action to restrain the alleged infringement, we may restore the material within 10 to 14 business days after receiving the counter-notice, as the DMCA allows.
6. Repeat infringers
We may remove content from, and close the accounts of, users who repeatedly submit material that infringes copyright. We decide each case on its facts.
7. Misrepresentations
Please make sure a notice or counter-notice is accurate before you send it. Under 17 U.S.C. § 512(f), anyone who knowingly materially misrepresents that material is infringing, or that it was removed by mistake, may be liable for damages, including costs and legal fees. If you are not sure whether something infringes your rights, you may want to seek legal advice first. You are also welcome to contact us informally; many questions can be settled with a quick email.
8. Informal requests and credit
Not every concern needs a formal notice. If you are a photographer or creator and you would prefer that we simply credit you, replace an image, or ask your permission, email us and tell us what you would like. We are a small drinkware store and we would much rather fix a problem quickly and fairly than argue about it.
9. Notices about other websites
This process only covers content on tumblerlane.com. We cannot remove content from other websites, marketplaces or social media accounts, including ones that may copy our own pages. If you find Tumbler Lane content copied elsewhere, we would be grateful if you let us know.
10. Privacy of notices
We may share a copy of your notice, including your name and contact details, with the person who supplied the material, so that they can respond. We may also share notices with organisations that record takedown requests. We do not publish notices on our own site. Personal information in notices is handled under our Privacy Policy.
11. Talk to a person
Copyright notices and counter-notices: support@tumblerlane.com (subject “DMCA notice” or “DMCA counter-notice”) or by post to Tumbler Lane, 4555 Mansell Rd., Alpharetta, GA 30022, US. Other questions: our Contact Us page and Help Center. See also our Terms of Service.